Irwin’s takes Softee touch

first_imgNorthern Irish-bakery Irwin’s has launched a new sliced white pan – Irwin’s Softee – in order to capitalise on the renewed growth in sliced white bread.It is packaged in a traditional wax wrapper and contains double the standard amount of Canadian wheat flour, which creates the softness, says the company.”The authentic wax wrapper intends to offer customers a little bit of everyday luxury. But what really sets this product apart from competitors is its exceptional softness and ’bounce-backability’,” commented commercial controller Michael Murphy (pictured).”Until the 12th of July Irwin’s Softee is available at a special two loaves for £2 price in Tesco stores,” he added.It is available in major Northern Irish retailers, including: Tesco, Sainsbury’s, Asda, Costcutter, Mace, SuperValu and Dunnes. www.irwinsbakery.co.uklast_img read more

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