Scoot wins big at Budgie Travel Awards 2013

first_imgSource = Terrapinn Asia Pacific Hotel of the Year – Dusit Thani Maldives LCC of the Year – Scoot Best Ancillary Revenue Strategy – AirAsia Best New Route Launch – Jetstar Airways Best Social Media Campaign –  Cebu Pacific Best Print Ad – Cebu Pacific OTA of the Year – Hoteltravel.com LCC Airport of the Year – New Kansai International Airport LCC of the Year – Scoot Since its launch in November 2011, Scoot has grown into an airline that hires over 300 staff and owns a fleet of four 402-seat Boeing 777-200s which carries an average load of 80% across its fast-growing network of nine destinations. Since its first ever flight on 4 June 2012, half a million passengers have experienced what it’s really like to “Get Outta Here”, on Scoot.LCC CEO of the Year – Campbell Wilson, CEO, Scoot Together with his team, Campbell Wilson, CEO, Scoot, has led the organisation to grow into an airline that hires 326 staff and owns a fleet of four 402-seat Boeing 777-200s that carries an average load of 80% across its fast-growing network of nine destinations.Campbell has led and shaped an organisation that has touched many people and created an airline that has been delivering exactly what it promises: a fuss-free, engaging, fun, reliable, highly customisable and fantastically good value way to travel.Best Ancillary Revenue Strategy – AirAsiaAirAsia has proven itself to be an LCC with the most innovative suite of ancillary offerings. They have shown originality in branding the portfolio of ancillary products and they have also achieved tremendous growth in revenue through their outstanding ancillary revenue strategy.Best New Route Launch – Jetstar Airways Jetstar Airways began creating awareness for the launch of their Singapore-Osaka direct service through strategic partnerships with business partners with a strong connection to Japan. Through a careful selection of business partners with a strong connection to Japan – restaurant chain Sakae Sushi, Japanese supermarket Meidi-Ya and Japan National Tourism Organisation, Jetstar was able to tap in to an audience that was not only targeted but previously unavailable. The key strategy was designed to increase Jetstar exposure amongst an audience that already had an inbuilt love of the Japan destination. Coupled with viral marketing through social media channels such as Facebook and Twitter, Jetstar Airways achieved tremendous success for the launch and the strategy also provided a new mix of channels for Jetstar Airways to utilise for future Japan promotionsBest Social Media – Cebu PacificIn recent years, Social Media has become one of the best online media platforms for companies to connect and engage with their customers. It has provided what no other form of media has been able to offer in the past – instantaneous two-way communication. Cebu Pacific believes that this is an indispensable tool in conveying their products, services and overall brand to their passengers. To date, they communicate with and listen to over 800,000 Facebook fans, 434,000 Twitter followers and update their YouTube channel which has over 1 million views. They engage their market with their much-awaited seat sales, special events, timely flight notifications, online contests, shareable content and videos and more.Best Print Ad – Cebu PacificCebu Pacific introduced their ticket promotion to Bali through a vibrant and lively advertisement with the tagline ‘Betcha Buy Bali Now’ which is a fun and eye-catching way of catching readers’ attention.LCC Airport of the Year – New Kansai International AirportThe New Kansai International Airport (NKIAC) was launched in October 2012 as the first LCC dedicated terminal in Japan. It was an airport-airline collaboration that also marked the launch of the first Japan based LCC – Peach Aviation.NKIAC has proven itself to be the LCC Airport of the Year through the numerous effective cost-saving initiatives and measures that allowed the construction of the airport to be completed at a budget of under US$100 million. Some of these initiatives include minimising number of aircraft parking spots through the introduction of flexible swing gates, designing the size of parking spots and height of illumination poles to match smaller aircrafts used by LCCs, etc.Furthermore, in order to promote growth in aircraft movement and development of LCCs, NKIAC introduced 80% landing charge discount for airlines with increasing flight frequencies.Asia Pacific Hotel of the Year – Dusit Thani MaldivesBlending graceful Thai hospitality with the unparalleled luxurious setting of the Maldives, Dusit Thani Maldives comprises of 100 villas and residences each offering a haven of modern sophistication with luxurious amenities andtechnology. Located in the centre of the UNESCO World Biosphere, Dusit Thani Maldives offers guests diving, snorkelling, a 750sqm infinity pool – the largest in the Maldives, fuly-equipped fitness studio, resident marine biologist, children’s play area and club facilities and island boutiques. Dusit Thani Maldives has attained the Bronze Certified Award from EarthCheck, environmental management program that sets benchmarks for the tourism industry. Since its grand opening in Sep 2012, the resort has received numerous recommendations and raving reviews who consistently recognise the staff’s exemplary service and attention to details. On top of that, Tripadvisor also recently named Dusit Thani as one of the Top Ten Hot New Hotels of 2012.Economy Hotel of the Year – POP! Hotels IndonesiaAs an organisation that constantly pushes innovation to the next level, POP! Hotels offer many unique features including iPad check-in system in line with its eco-friendly motto to support paperless campaign and an innovative shower pod exclusively designed for POP! Hotels.With its drive for constant innovation and strong support for the environment, POP! Hotels is aiming to have a total of 32 hotels under POP! Hotels brand throughout Indonesia including Surabaya, Semarang, Solo, Lampung, Balikpapan and Jakarta by end of 2015.OTA of the Year – Hoteltravel.comHotelTravel.com is a leader in online hotel reservations and travel content, with an extensive partner portfolio that includes many of the world’s leading hotel chains and over 6,000 travel suppliers. The company delivers best value hotel rates and promotions to both leisure and business travellers worldwide, with a primary focus on Asia Pacific’s most popular destinations.The OTA is also present on the mobile platform with m.HotelTravel.com which allows the OTA reach out to billions of smart phone and tablet users worldwide. Additionally, what makes HotelTravel.com truly unique is the pairing of technology and the human touch. The company’s 24/7 multilingual teams of highly trained native speaking customerservice experts are fluent in 10 major languages and offer fast assistance to every customer’s booking inquiries. The Singapore-based low cost long-haul airline, Scoot emerged as the big winner at the 10th Annual Budgie$ & Travel Awards 2013 which have been created to honour the leaders, innovators, and pioneers of Asia’s low cost airline and travel industry. In recognition of his outstanding leadership and achievements, Campbell Wilson, was named the LCC CEO of the Year and Scoot was also awarded LCC of the Year.As a testament to the success of the LCCs in emerging markets, leading LCCs such as AirAsia, Jetstar Airways and Cebu Pacific also emerged as winners of the night while Kansai Airport bagged the LCC Airport of the Year.The awards also honoured the best achievements in the travel industry where Dusit Thani won the Asia Pacific Hotel of the Year, POP Hotels bagged the Economy Hotel of the Year and OTA of the Year was awarded to Hoteltravel.Winners of the awards were selected through an exclusive online global voting system, which enabled airline and travel players across the world to have their say in which leaders in Asia stood out in their respective categories.This year’s winners of the 10th Annual Budgie$ & Travel Awards 2013 are: Economy Hotel of the Year – POP! Hotels Indonesia LCC CEO of the Year – Campbell Wilsonlast_img read more

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